It’s been a long year – it feels like it actually spanned about 50, in fact. But now, at the end, some relief: Mario Bear.
Yes, it’s just a bear from Build-A-Bear Workshop. And a ‘brand collaboration,’ that horrific thing that usually just means some executives get a larger Christmas bonus and more people are convinced to part with their hard-earned money on something they don’t need. But this is a Mario Bear.
There’s also a Yoshi. And a Bowser. And a Toad. And a Luigi costume in case you want your bear to represent one of Nintendo’s slightly less appreciated protagonists. And a Princess Peach costume so you can prep your bear for far flung adventuring (play Super Mario Odyssey if you don’t get this reference).
Nintendo also licensed BAB (do people call it that?) to create a 3-pack of “Super Mario Wrist Accessories,” a Super Mario branded hoodie for bears, and sounds including the Mario theme song. I assume these all mean something to people who understand what Build-A-Bear is and how ti works.
All I know is that this is not the Mario Bear we deserve, but it’s definitely the one we need right now.